This is Gruppo Mission, which Cinelli has translated as:
In bike we trust!
People who have a purpose in life are lucky: our purpose is to improve the life of others (bicycle riders). Although the bicycle has already been invented, we're still optimistic. Our history tells us that nothing is impossible; all we have to do is look beyond the present.
We apply Design principles to our products, but also to our company. Design is not just looks. Design means shape, first project, outline, technology, technique, materials, innovation, creativeness, function, quality, uniqueness, know-how, emotion. We want every product to have an Idea, since, if it is a copy, it cannot be Cinelli. However, the road to the mission is long and not easy at all.
We make use of everything in order to achieve our goal: new technologies, sophisticated materials, experienced technicians, very strict tests, state of the art tools, but also art shows and design competitions. Because bicycles are something which evolve constantly, they are an infinite project. Only new stimulations and new ideas can help us create the product which is a synthesis of (our) dreams and visions.
